Chandelier Psychic, Inc.To get the attention of Chandelier Creative for an interview, I conceptualized and developed a fictitious new division of Chandeliers' creative services that might, or might not dabble in the dark arts called "Chandelier Psychic, Inc.". I hand screen printed promotional materials, set up social accounts and created a website that could predict the future. When I impatiently didn't hear back, I went down and bombed the outside of their office with my flyers. It worked and I got the job!
RoleDesign & Art Direction
Better TogetherThe work at DDB New York is supported by diverse ideas, perspectives and beliefs. DDB employees of all different nationalities, races and sensibilities submitted family recipes that showcase their different cultures and we wanted to celebrate diversity through our love of food by creating an agency cookbook.
ClientDDB New York
RoleDesign & Art DirectionCD: Bruno OppidoCo-design: Chris Peck
Huawei WatchDesign and art direction for US launch of the Huawei Watch lifestyle campaign. The Huawei Watch is an Android Wear based device.
RoleDesign & Art DirectionCo-design: Chris PeckWriter: Tyler KirschPhotography: Gil InoueProduction: Alise Bellina
Changing For GoodShortly after winning agency of record for Time Warner Cable, I was tasked with developing a campaign look and feel that would evolve and extend the existing branding. I developed a new color palette, icon system, tertiary pattern, and standardized layout designs for web and print creative work. This campaign look will begin rolling out mid-2016.
ClientTime Warner Cable
RoleDesign / Art Direction
Invent-OffCustom typography and direction for the intro sequence of Qualcomm's InventOff youtube series. The type is based on symbols found in wiring diagrams.
RoleDesign & Art DirectionCD: Dan Young & Kimb LuisiCo-designer: Chris Peck
DDB BrandingProposal for a rebrand of DDB New York reflecting DDB’s rich history and independent spirit. My approach was to poke fun at corporate design but stay entirely serious.
RoleDesign & Art Direction
Royal CaninArt direction and design for Royal Canin, a premium dog food brand. Their process in creating products is very detail-oriented with over 200 formulas for specific breeds. Since they are trying to make great animals magnificent, we treated the photography as such, using a fashion photographer to show dogs and cats at their best, for the incredible animals that they are.
RoleDesign & Art DirectionDirector / Photo: PlatonDP: Simon ChaudoirGCD: Janet GuilletCD: Dan Young & Kimb LuisiCo-designer: Chris Peck
Good HumorUnilever wanted to refresh their existing global ‘Goodbye Serious’ campaign for Good Humor ice cream. We designed site specific ads for NYC and Miami and Six Flags, that brings out each ice creams personality for every location that they where placed in.
RoleDesign / Art DirectionCD: Marilyn KamCD: Cassandra Anderson