Better TogetherOur work at DDB is supported by diverse ideas, perspectives and beliefs. DDB employees of all different nationalities, races and sensibilities submitted family recipes that showcase their different cultures and we wanted to celebrate diversity through our love of food by creating an agency cookbook.
ClientDDB New YorkRoleDesign / Art DirectionCD: Bruno OppidoCo-design: Chris Peck
Huawei WatchDesign and art direction for US launch of the Huawei Watch lifestyle campaign. The Huawei Watch is an Android Wear based device.
ClientHuaweiRoleDesign / Art DirectionCo-design: Chris PeckWriter: Tyler KirschPhotography: Gil InoueProduction: Alise Bellina
Changing For GoodShortly after winning agency of record for Time Warner Cable, I was tasked with developing a campaign look and feel that would evolve and extend the existing branding. I developed a new color palette, icon system, tertiary pattern, and standardized layout designs for web and print creative work. This campaign look will begin rolling out mid-2016.
ClientTime Warner CableRoleDesign / Art Direction
Invent-OffCustom typography and direction for the intro sequence of Qualcomm's InventOff youtube series. The type is based on symbols found in wiring diagrams.
ClientQualcommRoleDesign / Art DirectionCD – Dan Young & Kimb LuisiCo-designer – Chris PeckProduction – Broderville
DDB BrandingProposal for a rebrand of DDB New York reflecting DDB’s rich history and independent spirit. My approach was to poke fun at corporate design but stay entirely serious.
ClientDDB New YorkRoleDesign / Art Direction
Royal CaninArt direction and design for Royal Canin, a premium dog food brand. Their process in creating products is very detail-oriented with over 200 formulas for specific breeds. Since they are trying to make great animals magnificent, we treated the photography as such, using a fashion photographer to show dogs and cats at their best, for the incredible animals that they are.
ClientRoyal CaninRoleDesign / Art DirectionDirector / Photo – PlatonDP – Simon ChaudoirGCD – Janet GuilletCD – Dan Young & Kimb LuisiCo-designer – Chris Peck
Good HumorUnilever wanted to refresh their existing global ‘Goodbye Serious’ campaign for Good Humor ice cream. We designed site specific ads for NYC and Miami and Six Flags, that brings out each ice creams personality for every location that they where placed in.
ClientUnileverRoleDesign / Art DirectionCD – Marilyn KamCD – Cassandra Anderson
DDB BookSpreads for a book for the agency to share with new hires and during new business opportunities. In the process of pulling together content for these spreads, we realized that an archive of historical imagery for the agency does not exist, which forced us to print and rescan many images found on the internet. This process of printing, rescanning, and enlarging came to inform the overall aesthetic of the spreads, giving both old and new imagery and work an interesting look that is impossible to ignore.
ClientDDB New YorkRoleCCO: Icaro DoriaCD: Bruno OppidoCo-design: Chris Peck